Replay Eco-Minded Flagship Store


The Replay flagship store has reopened in the heart of Milan in Corso Vittorio Emanuele. The space was designed with Replay’s new concept in mind, which focuses on rediscovering an emotional connection with nature. The eco-minded retail environment was designed by the Studio 10 design group and Fashion Box. It features a vertical garden, a water wall and an iron wall with natural light cascading all the way to the basement floor. Customers enter the industrial-inspired store by crossing a suspended walkway surrounded by a hanging garden with an 11-meter-high wall of plants and a waterfall. The space gives much-needed breathing room to fashionistas on shopping sprees in the busy city. Replay officially opens on April 15 as part of Milan Design Week.

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