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Repeat Offender

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After many years in the business, Diesel continues its dedication to heightening the consumer experience. The Italian brand’s newly opened store in Madrid is complete with the Magic Mirror, which offers a 360° view of your derriere. Finally, a remedy to the awkward head-turn-spin that trying a new pair of blue jeans requires. Now each Diesel fan has the chance to see the front, back and each side of their new denim accurately. Diesel has done it again!

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