Jul 19, 2018 | By Marie Bourgat
Experience Lifestyle & Interiors on WGSN.
Jun 29, 2018
Last weekend The Renegade Craft Fair was in Brooklyn New York to offer up creative inspiration and fun, with artisans selling everything from candles to textiles.
Booths were filled with products that bring a smile and designs that are joyous. As explored in our Desktops with Personality report, playful small home accessories and stationery items are a key current trend, helping consumers to express their sense of individuality and style.
Ceramics featured playful squiggles and light-hearted illustrations. Colour was used to add whimsy to products, creating even more of a pop when paired with monochrome black and white motifs.
Miri Orenstein’s selection of plant holders and teacups are one of a kind: each piece features hand-painted illustrations of different woman with their own unique personality.
Stationery featured colourful designs with naive graphics and tongue-in-cheek sentiments. Illustrator Keiko Nabila Yamazaki‘s works are thematically playful and her goal is to make people smile when seeing her products. Her series of alphabetical postcards come in a typeface she designed inspired by Wes Anderson movies.
Another fun product being sold at the fair was The Tortilla Towel, a beach towel printed and packaged like a burrito and cleverly sold with a tiny bottle of sriracha.
A key take away from the craft fair was that colour and play can be for adults and children alike, as consumers seek joy and freedom of expression.
To find out more about designing for joy, WGSN Lifestyle & Interiors subscribers can check out our new experience design report, High Vibing.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.