35 minutes ago | By Catarina Lambranho
Big data meets consumer insights. Experience WGSN.
Designers and casting agents have fallen for the up-and-coming crop of auburn-haired models, and they’ve fallen hard.
The initial evidence? Pre-summer collections. Louis Vuitton’s extravagant show in Palm Springs opened with three of the first four looks modeled by redheads with another three spotted later on down the curving runway. Then, Gucci cast an incredible eight redheaded models in its pre-summer show, perfectly complimenting Alessandro Michele’s second women’s collection for the brand.
And now? The trend is huge across Autumn/Winter 15 campaigns with models such as Natalie Westling starring in Dior’s campaign, Dani Witt for Zara TRF and Agnes Nieske Abma at Celine and MSGM. Meanwhile, Tommy Hilfiger cast Julia Hafstrom, Rianne Van Rompaey starred in Louis Vuitton’s latest and and model/actress India Salvor Menuez did likewise for French Connection. Also worth noting is Chanel’s latest advert for its Chance fragrance.
One reasons for designers’ infatuation with red is that fact copper colouring perfectly suits the Autumnal palettes many are using for this 1970s-influenced season.
The latest A/W 15 campaign to be released is from Orla Kiely and also stars the redheaded Madison Stubbington, who had previously starred in last season’s Saint Laurent ads.
The images were shot by Yelena Temchuk and show the up-and-coming model in an urban jungle location with Stubbington’s hair colour contrasting with the lush tropical foliage to create a series of vivid images.
CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.