Oct 29, 2018 | By Alice Gividen
Kean Etro is never afraid to use his men’s collection to prove a point. In this case, he has moved on from spring’s point of nourishment from all things rooted in the earth to nourishment from wine and good conversation with friends. The show’s theme, In Vino Veritas, supplied a runway full of rich, beautiful tones that had their origins in all the many grapes used for red wine. A strong outerwear silhouette that hit mid-calf was the most common item, pointing to the importance of Etro’s belief that first impressions when walking down a street are most important. The collection never disappoints in its innovative use of print and pattern, and red was the dominant color used in almost all of it. The show notes pointed out that the angular geometries used on much of the designs, including a stand out down puffer coat and wool cape, were inspired by the English Vorticists, so an increasingly muted and subtle edge came out on the clothes this season, more than ever before. The collection never takes itself too seriously, always giving an optimistic view of the world no matter what reality may be dictating simultaneously.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.