Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
If you had a butler, would you ask him to wear your jeans? A.P.C. has created a collection called “Butler Worn Out” which asks people to donate their worn-in jeans for a new pair at half-price, while the used pair will then be marked with the donor’s initials, washed, ironed and resold. Talk about authentic details! Currently available at the LA location, this economical ‘green’ approach may catch on in the marketplace as brands look for ways to include their customers more and become eco-friendly.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.