Parsons The New School for Design and Louis Vuitton held a live design competition last week at their store in SoHo in which students deconstructed pieces by artistic director and Parsons alumnus, Marc Jacobs, to create conceptual installations that address the rich heritage of the storied brand. Reconstruction 2.0 marks the second year for the partnership, and a cocktail reception last Thursday included wardrobe stylist Patricia Field, Style.com Executive Editor Nicole Phelps, and Louis Vuitton North America President Geoffroy van Raemdonck on a panel of judges who selected the winning team.
Armed with scissors, sewing machines, sketchbooks and fabric dye, six teams of students worked in real-time in the Louis Vuitton boutique, the Parsons galleries on Fifth Avenue, and its fashion building in Midtown for the daylong competition. At the store, student teams developed their pieces at work stations set up amidst the retail counters and store displays, while shoppers and passersby got a firsthand look at the creative process. The winning team was awarded a trip to Paris to tour the Louis Vuitton Museum and workshop and the brand’s flagship Paris store.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.