Jan 14, 2021 | By Hannah Manton
Big data meets consumer insights, Experience WGSN.
One thing’s for certain though: a recession is looming. According to Edge – WGSN’s sister brand at Ascential – 170 countries worldwide will enter recession, with economies already shrinking in the US and UK. Even in Asia, where countries were seemingly better prepared for the pandemic due to the experience with SARS, the IMF forecasts a contraction of 1.6% across the region in 2020.
The next 18-24 months will prove critical and a renewed outlook on resilience planning will be key to recession-proof your business. With consumers going through financial anxiety and uncertainty, businesses will need to adapt to best serve people who are factoring cost at every level.
Despite the varying levels of re-emergence and fragmented recovery stages across regions, our emotional states are unified. People want certainty, stability, security and a sense of optimism in unknown times. These consumer drivers, such as financial anxiety or health concerns, will reshape our economies, industries and daily lives, resulting in new product priorities, service needs and shopper strategies.
As we look ahead, we at WGSN support you in navigating uncertainty and adapting to meet the challenges as they unfold. Our latest white paper, The Value Shift, offers a comprehensive and global analysis of what people will prioritise, appreciate and truly value over the next two years.
Change can be daunting, but with more than 20 years’ experience as change forecasters, we at WGSN know that it’s also an opportunity – to adapt, innovate, perhaps even reinvent. Our white paper provides you with an indispensable guide to do just that. Building a better future starts here.
Our global teams have had countless discussions around the many ‘new normals’ and while challenges differ across regions, one question naturally came up across all: what’s next? Find out in our latest white paper, The Value Shift.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.