Recession-Influenced Pop-Up Stores


When the going gets tough, the tough get shopping.

Two new pop-up stores have been born in New York, just in time for budget-minded holiday shoppers. Purveyor of luxe denim, Earnest Sewn, has its “Recession Proof” backroom (pictured) where all the carefully chosen items are under $50. The actual installation was designed by Ian Hundley, and while cozy, is supposed to duplicate a depression-era apartment whose inhabitants are not strangers to rations and soup lines. Everything in the shop is for sale, all the way down to the flannel pillows on a wingback chair and the sock puppets lounging in a corner.

Down in Soho, The 1929, a new boutique tries to make some light out of a heavy economic time by doing a whole shop around a Great Depression theme. The street level on Mott Street is decked out with racks of snazzy dresses, pants and tops by independent designers trying to make an honest day’s living, while the basement level has been transformed into an art and performance space by night and a spot where hungry shoppers, or even passersby, can pick up a free bowl of soup and coffee during the day.

Earnest Sewn’s “Recession Proof” through January 2nd, located at 824 Washington Street

The 1929 Boutique through December 31st, located at 174 Mott Street

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