Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
We’ve been back from Berlin’s Bread and Butter trade show for almost two weeks now, but as with most trade shows we sometimes see brands, lines or projects that deserve an extra shout-out. And for F/W 12, Kuyichi’s Salvage project was such a collection.
Addressing the big subject of sustainability, the Dutch brand launched their 100% recycled line, re-using and re-working their existing products to create new and individual, hand-crafted pieces. Customers can return old and used goods at their stores to claim a discount on new products and its design team in Haarlem takes the products and re-purposes the product by hand. The garment is then hand-dyed in natural indigo and finished using hand-sanding, embellishment and hand-stitch. Each piece is one-of-a-kind and only available in a limited number of exclusive stores around the globe.
The beautiful work also remind us of the boro and sachiko stitch trend emerging not only in Tokyo but also on the runway in recent months (particularly Isabel Marrant’s pink boro patched jeans) Good work, Kuyichi!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.