Ralph Lauren relaunches past favorites with RL Vintage line
By WGSN Insider

Ralph Lauren fans, take note: the quintessential American designer launched a new initiative this fall that will see iconic pieces from the archives return to current store shelves.

Dec 19, 2012
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Product hangtag for the new RL Vintage collection.

Ralph Lauren fans, take note: the quintessential American designer launched a new initiative this fall that will see iconic pieces from the archives return to current store shelves, including a clever, interactive production method that puts RL collectors and fans in the proverbial driver’s seat.  The RL Vintage line will feature a rotating selection of revived archival pieces selected by Ralph himself and an ongoing “Bring it Back” piece voted into production by the general public via the RL site [ed. note: the first in the series is the charming Polo Bear Sweater, with a variety of outfits up for election here].  What’s more, each reissued product will be accompanied by its story and the design inspiration behind it, giving fans a closer glimpse into the world of Ralph Lauren.

Serious collectors from around the globe- motivated at turns by a personal and professional interest in vintage RL, and often both- feature on the website, sharing their affinity with the brand,  favorite pieces and their own personal journey with the Ralph Lauren label.  For several Tokyo collectors, a love of Ralph Lauren translated into retail ventures that specialize in vintage RL.  For still others in New York, a lifelong obsession with the label has fueled and informed a creative career path.  Discover these stories and collection highlights on the website, and check back seasonally for more collector profiles.

Below, a series of pieces reissued and/or available amongst the vintage selection as part of the inaugural RL vintage relaunch.


The Flag Sweater, circa 1990.

Hand-tooled leather satchel, circa 1990.

Cowboy Rodeo Rancher Jacket, circa 1980.

Cowhide and Leather satchel, circa 1985.

Denim Shearling Camping Jacket, circa 1985.

Suede Fringe Sheriff’s Jacket, circa 1990.

Serape-print Blazer, circa 1990.

RRL Rugged Teddy, circa 1993.


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