Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
We blogged about the exciting new Denim and Supply range from Ralph Lauren back on July 8th when we saw their inspiring stand at Bread and Butter Berlin – the collection targets a younger market than the typical Polo customer with an apparel and premium denim range inspired by vintage casualwear with “a nod to a generation that prides itself on creating a totally personal style.” The line explores three themes for F/W: Into the Wild, The Lodge, and The Wharf. Check out highlights from the collection in our previous blogpost, or if you’re a subscriber, see all the trade show images from our coverage.
The range will be available at Macy’s stores and at DenimandSupply.com, with price points in the $100-$300 range, starting today.
They’ve also put together a series of videos that conjure the attitude of the range, check out one below and then the rest on their site:
You can shop it on their website, too.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.