Feb 15, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
North Carolina denim manufacturer Raleigh Denim has released a short video to showcase the traditional craftsmanship that gets poured in each pair of its jeans.
As Jason Denham most famously said on denim design ” The truth is in the details”. But unless you’re an avid denim head than picking out and noticing these marks of craftsmanship in a quality pair of raw jeans might not be so easy. Sarah Yarborough and Victor Lytvinenkom of Raleigh denim pride themselves on making jeans the traditional way and wanted to take the time to show off their process through a short video that highlights their signature details. Hailing from the same region as the historic Cone White Oak denim mill, the couple take pride in using non-automated machinery to produce quality denim. The passion and knowledge shared in the above video is a culmination of years spent honing their craft and learning from industry experts — fellow North Carolina factory workers.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.