Produced in Italy, R13 is a denim brand that launched in fall 09 and is produced in Italy. The brand takes the inspiration for its name from the American revolutionary Gadsden Flag that features a rattlesnake with 13 rattles and the motto, “Don’t Tread on Me”. Inspired by the rebellious spirit of America, R13 took their influences from edgy women like singer Alison Mosshart and model Daria Werbowy. They carry trendy silhouettes such as skinny, jegging, boyfriend shorts and harem jeans all in Italian and Turkish denim, as well as leather jackets. The collection is sold at Barneys and Opening Ceremony in the US, Harvey Nichols, Selfridges and Joseph in the UK and Isetan in Japan. Starting Spring 2010 it will also be available at Colette in Paris and Penelope in Italy.

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