1 hour ago | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Cult denim label PRPS and London luxury retailer Matches celebrated the launch of PRPS “Noir” on Monday night with “THE ART OF NOIR”, an auction of specially crafted denim pieces donated by contemporary British artists.
Artists, including Gavin Turk, Tim Noble & Sue Webster and Mark Titchner were invited to turn their hand to a piece of the new PRPS Noir collection. George Lamb acted as compere of the evening, leading guests through these and other money-can’t-buy lots from Matches, with all proceeds going to UNICEF’s work with children affected by the Japanese tsunami.
Pieces included Mark Tilcher’s aluminum foil gilded jean that spells out ‘TOTAL ORGASM’, Gavin Turk’s abstract interpretation ‘Andouillette’ – a wrapped and collaged pair of jeans, and Tim Noble’s ‘Framed Postcard’, with a shot of the artist in his PRPS pants walking on water in Jamaica.
Noir is PRPS’s capsule collection of luxurious Japanese denims washed with varying degrees of black dye. The technique is used to create a darker, more contemporary aesthetic for true denim fans and is available in five shades from over-dyed pure black to the finest hint of the shade worked into a vintage blue selvedge jean. The collection is now available at Matches with an in-store policy to ensure exclusivity to the collection.
Art lovers who couldn’t make it down can still bid for a piece of the collection. View the selection online and email email@example.com with your secret bid. Bidding closes Sunday September 18th, with winning bids announced the following day.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.