Dec 02, 2020 | By WGSN Insider
Jan 30, 2019
By Brian Trunzo
Coming off a strong launch last week in New York, we are teaming up with PROJECT men’s trade show for the Las Vegas market (February 5-7), where we will host a series of panel discussions and trend presentations.
Titled “N:OW,” this section of the show is set up as a neighborhood of culturally relevant brands that are driving what’s next in fashion and youth culture. Presentations range from our marquee seasonal Buyer’s Briefing to an in depth look at The Future of Streetwear, while panels include conversations around emerging concepts like “post-authenticity” and the resale market’s effect on contemporary design.
“N:OW will continue to evolve the traditional tradeshow and birth a fresh event experience for both brands and attendees in NY with Highsnobiety providing special coverage of it all,” shares Jason Peskin, Men’s Brand Director, Informa.
Speakers come from the industry’s most innovative brands and retailers, and leading cultural thought-leaders. Hosted by menswear expert and “Accidental Anthropologist” Mordechai Rubinstein, a.k.a. Mr. Mort, speakers include Highsnobiety’s North American Managing Editor, Jeff Carvalho, The Real Real’s resident streetwear expert, Sean Conway and a host of men’s fashion and youth culture commentators such as Rae Witte and Ben Roazen.
Our own senior consultant and forecaster, Brian Trunzo, spearheaded the development of programming for 2019 with the PROJECT team. Together with consultant Rachael Dimit and City by City editor Quentin Humphrey, Brian will be on-site to help attendees and exhibitors make the most of their time at the show.
Brand highlights for N:OW include Alpha Industries, Atomic Mission Gear, Brand Black, Champion, éS, Fairplay, Publish, Surf Is Dead, XLARGE and many more. N:OW at PROJECT will be located within the PROJECT show floor and live alongside the elevated designer platform The TENTS and The Foundry, which houses a curated selection of refined men’s apparel and home goods.
PROJECT Las Vegas will run from February 5th-7th, 2019 at the Mandalay Bay Convention Center. Head here to register, and for all the latest updates.
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