Sep 26, 2019 | By Jane Boddy
Request a demo to experience WGSN.
Sep 11, 2018
Proenza Schouler – Lazaro Hernandez and Jack McCullough – returned to New York Fashion week with full force, presenting a collection that was lauded by all.
It was apparent that their Paris interlude had simply helped refine the duo’s creative genius – and their obvious inherent craftsmanship.
This was a real-time presentation, with perfect tailoring infused with a street style sensibility. “We want the clothes to be fashion, but also to be more real,” Hernandez said. “That’s what feels right in the world today. It’s kind of a cliché, but it’s gotta be real”.
And so, this concept ran rife with down-to-earth, everyday materials such as denim, cotton and canvas twill, certainly the stuff that constitutes the vast majority of our wardrobes. Acid wash denim came cut into blazers and A-line asymmetric skirts, while trench coats received pictures of New York city strategically placed on the back of jackets, an homage to their return.
Hernandez and McCullough also tapped into Isa Genskhen, one of the most important assemblage artists of our time, and gave rise to the installation at the entrance of the venue. Yes, the duo is home.
Fashion month can be overwhelming. With so much coverage on social media it’s easy to feel inspired, but how can you decipher which trends to test vs. which to invest? Head here for all of WGSN’s catwalk offerings to help navigate you through frenetic show-hopping, and social media storm.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.