Jul 20, 2017 | By Samuel Trotman
Request a demo to experience WGSN.
Jul 05, 2016
It’s fair to say that the latest collection from McQ Alexander McQueen is a 90s dream. Clearly influenced by the 90s resurgence, everything from chokers to slip dresses is on show here in this ready to wear collection. But don’t be foolish enough to simply write it off as a classic copy paste 90s fashion tale. This story goes further.
First: context, we’re seeing the design team move the story on from their AW16 presentation a 70s/90s Tokyo dance club inspired collection. Picking the next decade along as their inspiration, this new collection is a reflection of everything happening in the 90s. A twinge of grunge, but look at the silhouettes, not hyper sexual silk slip dresses, McQ plays with print and pattern instead, so yes you can team it with other sheer items, think lace edges and subtle embroidery, or you can take your direction from the styling here where florals get toughened up with spiked boots.
The classic tartan that the Alexander McQueen fashion sphere is known for, adds another dimension to the dresses, and the styling of psychedelic sky high platform boot accessories is a nod to the 70s too.
The denim pieces aren’t classic American blue 90s style either, the tour merchandise influence is felt here with the classic rocker/rebellious punk signage (also seen on Justin Bieber’s Purpose tour) decorating the jackets.
And the best accessory for your patterns and prints this season? A little tease of exposed skin.
LIKE THIS? Check out the key catwalk items you need to invest in now, here.
For global street style and catwalk reviews, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.