Primark opens its second-biggest store on Gran Via in Madrid, Spain
By WGSN Insider

Located on one of Madrid’s main shopping streets, the new store is located in an historic building that also houses Primark’s mass-market rivals Mango, H&M, and Lefties. WGSN Global News Editor Nigel Taylor reports

Oct 16, 2015
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Primark has opened an impressive new flagship store in Madrid – its second-biggest location in the world. The opening signals the value retailer’s confidence in its future in the Spanish market after 10 years of building up a network of around 40 stores there.

The new store is located on one of Madrid’s main shopping streets, Gran Via, within an historic building that also houses Primark’s mass-market rivals Mango, H&M, and Inditex-owned Lefties.

The building features a glass-domed patio lined with balconies, with laser screens promoting the products on offer throughout.

“Being on Gran Via and in such a large space is obviously a symbolic step for Primark. It’s the icing on the cake for the new king of low-cost clothing retailing in Spain,” said Carlos Hernandez, a Madrid-based retail consultant.

With Spain only just beginning to emerge from a recession, cheap mass-market retailers are becoming increasingly appealing to price-conscious shoppers.

“This is a good moment to expand again, particularly in the low-cost segment, as salaries are and will continue to be low in the years ahead and growth will come particularly from these low and low-to-mid retail segments,” said Hernandez.

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