Feb 08, 2017 | By WGSN Insider
We first announced the Versace for H&M collaboration back in June, and four months later, the full look book for the men’s collection has found its way to the Internet. The iconic Versace look, featuring all the signature design elements, both in terms of materials and graphics, has been translated into a lower-priced collection for the retailer, slated to hit stores on November 17th.
Versace’s collection for H&M is full of the pieces that have made the House legendary. Dominated by color, print and a relaxed silhouette, the brand’s creative director Donatella Versace has gone back to the archives to bring selected Versace classics to a whole new audience. For the first time, an H&M designer collaboration will also include home goods, and all of the collections will be available in around 300 stores worldwide, as well as online for countries where H&M is available.
The men’s collection is a mix of slick tailoring and extravagant pattern. Suit jackets and trousers come in either black or pink, while a dark tuxedo jacket has metallic trim on its pockets, and shirts have metallic wing-tips on the collars. Versace’s palm and optical prints are used on T-shirts, as well as on thin-knit cashmere sweaters, while bold motifs are also used on velvet bombers, jeans, and even underwear. A quilted leather jacket is trimmed with gold studs in the Versace classical Greek pattern, which is repeated down the sides of black cotton shorts and a rolled-sleeve T-shirt. Accessories include embellished beanies and patterned caps, printed scarves, as well as hi-top sneakers and classic dress shoes.
Check back tomorrow for a preview of the women’s collection.
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