* Images courtesy of WWD
For Fall ’12, the book “Linda McCartney: Life in Photographs” motivated Caroline Belhumeur, Club Monaco’s senior vice president of women’s design. Thus the chic collection she presented last week featured great bits of English-ness, along with refreshing pops of color and a rich pattern story. July deliveries leaned preppy with lots of striped knits and floral printed jeans paired with pencil skirts or a leather-trimmed trench coat. From there, colors got more saturated, and fabrics heartier (i.e., tweed and quilted hunting jackets and pieces in lush paisleys and African prints). Later in the season, the retailer is introducing looks by third-party brands in its new Urban Casual section, including Barbour, Gloverall, Earnest Alexander, and a new shoe collaboration with Rachel Comey.
Men’s saw a fresh start, too, as Aaron Levine debuted his first collection for the retailer. Levine, whose background includes stints at Rogues Gallery, Hickey Freeman, and Jack Spade, showcased his tailoring expertise with an assortment of slim-cut suits with peak lapels and rope shoulders in fabrics such as flannel and polka-dot wools. The sportswear included linen and mohair sweaters, selvage denim, and fisherman’s pants in linen and cotton. “It still looks like Club Monaco, but elevated,” said Levine. The lineup also featured the continuation of last year’s Made-in-America capsule collection, with new styles including camel hair blazers and chinos from Southwick and varsity jackets from Golden Bear.
Finally, the brand is excited about the launch of its e-commerce site on March 26th, including special web-exclusive products, new editorial content and free shipping and returns through April.
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