Login

Press Preview: aden + anais

The WGSN Kidswear team visited the press preview for aden + anais’s new pure Merino muslin collection. In partnership with The Woolmark Company, aden + anais have combined their signature muslin weave with Merino wool to create the most luxurious muslin fabric with ultimate softness and breathability for baby.

Merino wool is naturally breathable, soft and smooth on the skin, keeping children well protected and comfortable all year round. The aden + anais Merino Muslin collection features a swaddling blanket, sleeping bag, a dream blanket and a cute animal security blanket. Each product is available in three unique ombre patterns: sunset, seaside and horizon which are all individually hand-dyed.

The aden + anais Pure Merino Muslin collection is available at retailers that carry aden + anais products or at www.adenandanais.co.uk.

 

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

blog_ad8

Request a demo and see WGSN for yourself.

Related Stories

Art & Eden proves profitability and sustainability can go hand-in-hand

Playtime children's trade show expands into Berlin

2017: The year of Moomin Mania

Share
Tweet
+1
Share
Pin