Press Days: Diesel

The last couple of weeks have offered a wealth of inspiration at numerous press days around the globe.

We visited the Diesel showroom in London and bought you a taster of what they have in store for Fall 2011. You can also take a look at our images from Bread And Butter Berlin in the Image Library search here.

Varsity themes ran though the Men’s collection, whereas the Women’s line had a distinct rock ‘n’ roll attitude with quilted biker treatments and blackened washes.

Wash is always an important element of Diesel’s ethos and they will launch two new laundry initiatives:

DNA ‘Evergreen’ – a new range of vintage washes with a strong focus on greencast denims.

3-D Evolution – an in-depth treatment that takes three days with lacquered coatings giving a 3-D effect.

The brand also showcased a new Women’s jeans line, addressing the need for basic yet premium stretch denim jeans for the modern woman to compete with other premium jeans brands. They changed the fit and re-scaled the sizing for U.K. women, adding tailored darts for a better shape. All in all it was an inspiring showcase!

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