Press Days: ASOS

Wednesday was the ASOS press day at the grand and beautiful Bloomsbury Ballrooms in London.

The space was very impressive, with themed areas displaying various stories for the Winter season. The online retail giant showed pieces from its key brands for the season including Cheap Monday, Humor and Filson. We were most impressed however, with the new ASOS Black collection for guys that explored a monochrome story with amazing coated and laundered jeans- thick resins and graphic black and white prints were the stand-out pieces. Color-blocked looks were also strong both for men and women with contrast pockets, yokes, and panels. There was plenty of inspiration as well as a fabulous breakfast spread- we were delightfully overwhelmed!

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