Aug 15, 2018 | By Nicole Hurip
Request a demo to see WGSN for yourself.
Mar 01, 2011
Maybe it’s the classic American aesthetic it embodies or maybe it’s the old British school boy details, whatever the reason, the wildly popular Korean brand Plory has crossed borders and is now all the rave in Shanghai.
Plory’s signature lettermen jackets and argyle sweaters stay true to its strong prep school theme. The store is brimming Harvard cardigans, rugby shirts and collared polos. The merchandising is also in line with the brands aesthetic with thought out displays throughout the store complete with vintage footballs, championship trophy’s and other varsity paraphernalia.
1F 7 Songhu West Road, Wanda Mall
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.