Jul 20, 2017 | By Samuel Trotman
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When it comes to denim design, Denim by Premiere Vision is usually the first stop on any denim designer’s calendar. The industry trade show is the ultimate for fabric sourcing, attracting designers from all around the globe to pick through the newest fabrics from the world’s top denim mills. Held two seasons ahead of retail, this is the place where you’ll find the newest innovations in construction, wash and finish that you can expect to be on your jeans in the next few years.
This November, the show hosted the Spring/Summer 18 edition in Paris, where mills and laundries from all major denim hubs like Japan, Turkey, Pakistan and India to name a few showcased their latest innovations.
Big names like Kuroki, Calik, Orta and Arvind were present to show off their latest developments to all the major high street retailers like Topshop, Zara, and New Look, alongside high-fashion designers looking to inject some of the blue stuff into their runway collections.
The WGSN denim team was on hand to scour the floor and pick out the biggest trends in wash and finish, as part of our seasonal trend analysis from the fair. To give our readers a taste of what to expect we present a snapshot of some of our favourite looks from the fair. Subscribers can read the full report here.
The next Denim by Premiere Vision fair will be held 26-27 April 2017.
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