Prada Tech-Pack

In case you didn’t get the memo, Prada has officially opened its online store to the US earlier this month. This decision closes a huge gap in the market, pushing Prada into the next frontier of e-commerce.

Prada has always had an affinity for mixing fashion and sport styles together…we have lusted over their fashion forward knapsacks for years. So, we were over the moon excited when we spotted some new shapes on the website. The “tech-packs” are equal parts minimalist and functional, combining high-end accents like Saffiano calf leather trim with durable nylon. Retailing between $830.00-$1,150.00 USD, these packs are definitely not for traditional outdoor use, unless your idea of “outdoor use” is brunch at Cafe Gitane.




Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Related Stories

5 minutes with health and fitness blogger Cat Meffan

From me to we: Making the wellness industry less virtuous

a gift for nature lovers

WGSN Alternative Holiday Gift Guide 2017: Day Five