Jan 10, 2018 | By Alice Gividen
Request a demo to experience WGSN.
LONDON…PPQ is something of a cult across the pond, drawing all the most high-profile front-row attendees and hosting the best after parties. Their raucous spirit was channeled into a girly and sometimes surreal collection, combining ruffles, bows and round necklines with message graphics and cut out details that mimicked a Rorschach test. Black was used to toughen up a spring palette of pastels and white, offering some contrast and edge to what could have become far too saccharine. Consider PPQ this season as a perfect example of how to do feminine, juniors appropriate designs with a bite.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.