London: Together Amy Molyneaux and Percy Parker form edgy British label PPQ, which stands for Pretty Personal Question. The designers are known for their direct connection to Britain’s edgiest it-girls, with the duo commissioning capsule collections from the likes of Amy Winehouse and Peaches Geldof over the years. This season was unsurprisingly geared towards pretty young things, focusing on playful peplum-enhanced party dresses, barely-there rompers and bright satiny separates. Marigold, mustard yellow, pink and cornflower blue were grounded with black in most of the looks and also appeared in a swirly, trippy kaleidoscope pattern that was used allover for dresses and tops and also popped up for bags and belts. The final portion of the collection featured a crisper look, with vertical white and blue stripes for prim dresses and separates with a fresh, almost ladylike look that was novel in its restraint for this bold and over-the-top line.

View Collection Images

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.