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PPQ

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GLOBAL MIX-UP

PPQ is a London label known more for flash than substance, and the press focused on socialite fans like Pixie Geldof, Alexa Chung and their ilk. However, despite the fervent attention paid to PPQ’s parties and front row names, the label consistently produces bold pieces Juniors want to wear, incorporating on-trend prints and easy knits for understandable collections. For S/S 10 the focus was Africa, in a not-so-subtle tribute to the continent’s prints and eclectic style, with an amalgamation of western influences and local tradition. Consider PPQ more of a styling suggestion than a design driven inspiration this season.

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