Mary Katrantzou and s[edition] Collaboration – Pound

Stylesight recently stumbled across an exciting collaboration with the Greek fashion designer Mary Katrantzou and s(edition) where she created her first digital artwork, titled Pound.

Best known for her signature digital prints, Katrantzou has gone one step further with this compelling and mesmerizing video, showcasing her S/S 13 currency printsPound is a collage of many fragments of English pound notes that are fused and animated to create kaleidoscopic and hypnotic patterns.

Mary Katrantzou
Digital limited edition
©Mary Katrantzou, courtesy of www.seditionart.com

“She chooses an unwearable object — a pound note — and makes it the central theme of her design. She appropriates, changes and plays with it until it generates a completely new form.” —s[edition]

You can find her work for sale at sedition.com, starting at £10, and as edition availability decreases the price of the work increases. Pound is one of four exclusive digital limited editions curated by the ICA; all proceeds go to the ICA.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.