Jul 18, 2018 | By Laura Welch
Aug 02, 2017
By WGSN Insider
Buried in the heart of San Diego is a 20,000 square ft tent that is home to a pop-up arts experience that celebrates “Wonder” in every facet of the word. Wonderspaces: this travelling pop-up experience will be extending its stay in San Diego until the second week of August before moving to the next location in Austin, Texas. Featuring 16+ artists and designers this is a curated art experience for multi-generations of viewers. You get to interact with art installations and see what the next steps are for the future of virtual reality, via a curated VR experience (complete with headsets and previously spotted at Burning Man, Sundance Film Festival, SXSW, and more).
I went to check it out and here are the 3 reasons why I think you should catch this exhibit as it kicks off its US Tour.
1.Art that bridges the Generational Gap
Wonderspaces caters for everyone, think Instagram-ready art for the Millennial, Virtual Reality films for the tech-savvy and hungry Gen Zs, plus of course, large scale installations for the Boomers- this exhibit is truly an event for all ages. As I walked through the space I saw parents lifting their children up to leave their mark and “last words’ behind in participation installations like “The Last Word.” Then the tent was filled with grandparents escorting their children around as their grandkids taught them how to fit a VR headset like it’s as common as a baseball cap. In an age where generational divisions exist so strongly, many of these exhibits allow for a blank slate to exist and a place for expression no matter your age.
2.Participation is Key
With almost every exhibit, there is an element of participation involved. Whether you’re walking through the exhibit, pushing a giant helium filled ball with charcoal spikes in a white room to leave your mark, writing your last words and adding it to the wall, or playing keys on a piano tuned with sound clips that correspond to “Matrix-like” screens, participation reigns with every exhibit.
3. Limited Time Only
A common understanding of artistic expression and safety is present with each experience and you walk away with a feeling of wonder and appreciation. Be the first to leave your mark on the walls of this pop-up experience. Take some time, grab the family, and find the next tour date and location for this experience. It’s only in your city for a few months, and by the time that everyone catches on that it’s there- it’ll already be off to the next city.
Want to see more about this traveling exhibit? Follow Wonderspaces on Instagram. The exhibition runs until the second week of August 2017 in San Diego, CA.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.