Fashion Week need-to-knows: Milan retail
Feb 19, 2019 | By Alice Gividen
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Led by Fabiana Justus, Pop Up Store is the latest fast fashion shop in São Paulo’s shopping district. This boutique has a youthful approach to combining Modish pieces in a contemporary space. With a near-weekly stock renewal, the shop offers delicate dresses, stylish jean shorts, vests and shirts, and basic knitwear to complete the look. The store’s latest success is jersey “Hit Bags” that emulate famous designs like Mulberry’s “Alexa” and Balenciaga’s “City Motorcycle”.
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