Polo Ralph Lauren Launches Denim and Supply

We’re just finishing up an inspiring week at BBB and we’re excited about the new ‘Denim and Supply‘ range from Ralph Lauren that debuted at Bread and Butter. The premium U.S. fashion house continues to grow in the denim business as it looks to transform and split its F/W 2011-12 Polo Jeans collection into Ralph Denim & Supply for women and Polo Denim & Supply for men. Designed to work alongside brands like Edwin, Levi’s Vintage and Denham, Denim & Supply has its own look. Targeting a younger market than the typical Polo customer, Denim & Supply Ralph Lauren is a new line of apparel and premium denim with an aesthetic that emphasizes “rugged individualism.” The innovative collection is split into two distinct looks for the first launch.

For S/S 12 the label looks to two popular beach destinations, Cape Cod (an All-American maritime collection with chambray, railroad stripes and anchor embroideries) and Baja (bohemian beach town vibes with Navajo patterns and sun-faded vintage clothes.)

The top-end denim collection is due to hit a handful of select stores/departments in mid-December 2011 in the U.S. and January 2012 in London.


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