Polaroid Revival


When Polaroid ceased making instant film in 2008, The Impossible Project was formed to recreate some of the most classic films for the company’s cameras. The Project purchased a Polaroid factory and equipment in Holland and this month released monochrome films, the PX 100 and PX 600 Silver Shade in a limited edition “First Flush” release. The first color instant film from the Project is expected to be unveiled halfway through 2010. The team is also bringing a new Polaroid camera to the market. The Polaroid 600 shooter has been revamped and modified by by Paul Giambarba, one of the key personnel who helped shaped Polaroid’s corporate identity in the 1960s, and comes with a new LCD display to show remaining shots left in the snapper. The Polaroid 600 is for sale on the project’s website for US$180 with a pack of the new Instant Film, and a New York bricks and mortar retail space is planned for later this month.

Separately, Polaroid also recently announced a strategic partnership with Lady Gaga – new collaborative products are to hit retail shelves starting in late 2010.

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