Mar 09, 2018 | By Allison Goodfellow-Ash
Request a demo and see WGSN for yourself.
Feb 20, 2018
By Rose Garrod
Playtime Tokyo’s 18th edition opens today with approximately 150 collections on offer, curated into four new areas: ‘New In Tokyo’, ‘Lifestyle’, ‘Family’ and ‘Must Have’. Mystery awaits this season with an exciting overall theme of ‘Changeover’- described to have one eye on the future, one towards the past but with both feet planted in the present.
Three artists have been commissioned to share their vision of the shows’ overriding trends- ‘Renew’, ‘Flow’ and ‘Agricool’. Be sure to check out Akira Higashi’s installation of giant inflatable costumes for an entertaining and fun take on the ‘Flow’ trend which is inspired by hip hop, sports and city environments. Themes of oversized silhouettes which consume the body link back to WGSN’s, users click here, Kids’ Forecast A/W 18/19: Worldhood.
Rounding up the show, the WGSN kidswear team have picked out a few first-time exhibitors to watch who are brand new to the Toyko trade show scene.
Japan ‘Mummy and Me’ brand Newr Clothes showcases the popular link co-ordinate trend seen at last season’s show, users click here, Playtime Tokyo S/S 18. These effortless, chic pairings focus on fashionable shapes with a focus on comfort and are designed to be worn together to strengthen the bond between mother and daughter.
WPD is a footwear company aiming to provide comfortable and innovative soft trainers for babies while promoting a healthy lifestyle for mums. These colourful digital prints are eye catching with the added benefit of being fairtrade.
Many Mornings is a brand offering bright, fun prints with different patterns on the left and right foot for a deliberately odd-sock look. With a variety of different distinctive prints this brand is one to watch and something different for the accessories market.
Although not a first-time exhibitor, Hat Mustache Ribbon is a firm favourite of ours. This bold, quirky brand is lighthearted and graphically confident; we’re excited to see their new season launch.
Other new brands to watch from further afar (we couldn’t fit them all in) include Colourshake (a newbie to both Playtime Tokyo and Paris), Where is Marlo and Me + Henry. For more tradeshow coverage from the Playtime franchise, check out WGSN’s Playtime Paris A/W 18/19 and Playtime New York A/W 18/19
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.