Jul 11, 2017 | By WGSN Insider
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Trade show season is in full swing and for the children’s trade show circuit, a key event is Playtime.
With Playtime’s 10th anniversary under its belt, the brand has unveiled a new visual identity and announced its exciting plans to expand its portfolio to Berlin (in addition to its current Paris, New York, and Tokyo outposts).
Alongside a new website that puts emphasis on the many fashion and lifestyle brands that you will see at the shows, Playtime also just launched Playtime Gazette; an online specialised magazine produced in partnership with a global network of writers and contributors. Featuring industry news, trends, mood boards, interviews and more; it gives a well-rounded glimpse into the world of kids.
Despite Playtime’s digital emphasis, Sebastien de Hutten, the Director of Playtime says he is keen to remain ever-focused on the development of the physical show spaces of promoting discovery, encounters and inspiration. And with that comes the launch of the first Berlin edition which takes place on the 5th and 6th of July this summer.
He said, “We noticed that these markets, which remain crucial for our exhibitors, didn’t travel in sufficient numbers to our existing shows. It was therefore logical to make it possible for a targeted group of brands to go to them. Berlin offers a unique dynamism and geographical positioning which will allow them to shine beyond Germanic borders ”.
As loyal fans of the Playtime empire here at WGSN, we’re excited to see what will unfold with this new edition.
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