Login

Platform Leveraging In China: Meet Your Customers Where They Are At

This month multi-brand e-commerce site, Shangpin.com will become the first online partner to stock Topshop and Miss Selfridge in China. The partnership deal with the brands’ parent company UK retailer, Arcadia Group Ltd, was announced in August.

The move is part of a growing trend for international retailers to expand their online sales through B2C platforms in the country. To date, British luxury brand Burberry and Japanese retailer, Lotte have joined Tmall, China’s largest e-commerce player.

Similar to the push to realise social commerce in China, these businesses are now leveraging off the wider reach of shopping platforms to attract more customers. With their existing infrastructure, these channels are proving to be a cost effective for individual brands to reach shoppers where they are already at.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

blog_ad2

Big data meets consumer insights. Experience WGSN.

Related Stories

Is American Apparel Heading to Canada?

eBay's latest retail pop-up tracks shoppers emotions on camera

US womenswear retailer The Limited just closed all its stores

Share
Tweet
+1
Share
Pin