Platform Leveraging In China: Meet Your Customers Where They Are At
By Sandy Chu

This month multi-brand e-commerce site, Shangpin.com will become the first online partner to stock Topshop and Miss Selfridge in China. The partnership deal with …

Sep 03, 2014
/

Like

This month multi-brand e-commerce site, Shangpin.com will become the first online partner to stock Topshop and Miss Selfridge in China. The partnership deal with the brands’ parent company UK retailer, Arcadia Group Ltd, was announced in August.

The move is part of a growing trend for international retailers to expand their online sales through B2C platforms in the country. To date, British luxury brand Burberry and Japanese retailer, Lotte have joined Tmall, China’s largest e-commerce player.

Similar to the push to realise social commerce in China, these businesses are now leveraging off the wider reach of shopping platforms to attract more customers. With their existing infrastructure, these channels are proving to be a cost effective for individual brands to reach shoppers where they are already at.


Subscribe to WGSN

blog_ad2
Big data meets consumer insights. Experience WGSN.

Related stories

7 photos
How Pantone's Colour of the year 2017 Greenery fits our colour predictions

3 photos
eBay's latest retail pop-up tracks shoppers emotions on camera

Amazon Go store
2 min
Amazon Go: The Store of The Future?

3 photos
Should retailers opt out of holiday discounting?

Burberry rejects Coach's multiple takeover offers