Oct 29, 2018 | By Alice Gividen
Jun 10, 2016
By Ella Hudson
As Senior Editor of Accessories & Footwear at WGSN I see a lot of footwear campaigns, but none have really caught my eye lately, so when I saw this new creative series, it made me sit up and watch.
The thing about footwear is that if it’s really good it seamlessly fits into your life and you don’t even realise its impact, other than it helps you move better, easier, with a spring in your step and an essence of swag. And that’s what this campaign shows beautifully.
Recognising the appetite for discovery that seems to be permeating every facet of our daily lives, Palladium Boots has teamed up with the creative duo Places + Faces to give a unique insight into the multicultural subcultures that have helped to put London on the map as the capital of creative culture.
In an original video and photo series, the duo traverse London from South to North; beginning in the depths of Peckham’s emerging artist community and ending at a grime night in Dalston.
Along the way they collect their friends and creative collaborators including rapper Drew Mula, musician Kelvin Krash and DJ Yinka, gaining access to local hot spots and hidden locations.
The shoes are with them all the way, but the attention is on the creatives. It’s nice to see a boot-focused footwear company embracing this fun, exciting, creative, cool campaign style, the type of campaign that sneaker brands have been doing for a while, to show that the magic of good footwear is that it works as hard as you do, supporting you along the way (cheesy but true).
Check out the magic below:
Want more? Check out this fab blog exploring how comfort footwear brands are working with dancers in the latest S/S16 campaigns.
For the latest footwear and accessories inspiration and news, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.