Oct 19, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Last week, European fashion month kicked off with Pitti Immagine Uomo, known to menswear mavens as simply “Pitti”: the most stylish trade show on Earth. The stylesight team was on hand to captures all the flamboyance in Florence.
The now-illustrious Pitti Uomo and its onslaught of stylish visitors has become recognised as the world’s most important platform for men’s clothing, accessories and for launching new projects in menswear. During the three days show the world’s menswear brands, buyers and journalists flock to Tuscany to see what you’re going to be wearing next year. The list of Denim brands ranges from purist labels like Levi’s Vintage Clothing, Anachronorm and Redux to more commercial driven brands like G-Star RAW and Ksubi. However, amongst all the fantastic brands of the tradeshow, the courtyard, or what has become known as the ground-zero of mens street style is where you can see the most impressive peacocking of any global show. We take a look at the on-hand imagery to check the denim style and elegance from this year’s onslaught of intricately detailed individuals.
Pitti has become synonymous with a sharp tailored style. Each season a variety of men’s looks all seem to unite in a sartorial theme, but each distinctly different in execution. For S/S 13 gents paired sports coats and blazers in unconventional fabrics with lightweight jeans in relaxed proportions. High gloss, Tencel® shorts emerged as as sleek alternative to pants offering comfort and a textural contrast in the florence heat. Printed denim continues to gain momentum in the menswear market, with directional males working tropical and Aloha floral prints against double breasted blazers for a modern take on summer style.
Among the sartorial dudes peacocking for one another and comparing pocket square folds and tie knots, a younger generation of males opt for a casually considered style. Workwear remained a key theme, with the cargo pant emerging as this seasons key item, while 70s themes continue to permeate the menswear market with gently flared trouser shapes and retro western shirts appearing throughout the three days. Unconventional silhouettes combined with unexpected hybrid experiments, like this pleat-front band collar shirt – blending denim jacket and shirt styling. Lightweight fabrics like chambray and Tencel® offered an easy summer option, with layered styling creating a textural and tonal contrast.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.