Jul 20, 2017 | By Samuel Trotman
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Stylesight highlights the standout denim looks from the latest edition of Florence’s menswear trade show mecca.
This June saw Pitti Uomo celebrate its 60th anniversary of its revered menswear trade show in Florence, Italy. While the show is most renowned for its polished sartorial style, recent editions of the show has seen more relaxed tailoring, rugged artisanal style and most recently a strong denim influence. While big names such as G-Star have relocated and repositioned themselves from Berlin’s Bread & Butter to Florence’s more premium offering, a number of regular brands have been tapping denims indigo style in their collections. And of course this is reflected on the streets too, with the plethora of flamboyant attendees turning out in their sharpest denim looks. Here’s a highlight of the best styles from the S/S 15 show:
Whether worn as denim, tailoring or knitwear, rich and true shades of indigo were the key tone at this summers show. Japanese noragis, chore coats and sweaters were updated in solid shades or as tonal indigo prints, with eastern-inspired micros or tropical florals as champion motifs for summer.
A strong Riviera theme was felt throughout the streets of Florence this season with gents updating Pitti’s tailored uniform with a touch of the sunshine coast. Casual tailoring, relaxed chinos, bermudas and chambray knits in vivid or pale blues brought defined the look with straw fedoras and boater hats cementing the Riviera looks.
While most men opted for the standard polished looks, the more rugged gents turned out in dirtied, shredded and sun beaten denims for a summer take on heritage style. Barely there indigos were key to the look with faded purplecast chore coats, panelled worker pants or western shirts with indigo shadow pockets. White on white looks also perfectly complimented the glorious sunshine with stained shirts teamed against pristine ecru pants.
Stylesight images combined with Tommy Ton for GQ and Youngjun Koo for Hypebeast
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