Pitti Bimbo: How the evolving kidswear market is appealing to international buyers

While it continues to honour its legacy as the largest and most established children’s fashion trade show in the world, the next – 86th edition – of Pitti Bimbo sees the Pitti Immagine brand make strides in offering the return of the buyers favourite: the catwalk. With fresh areas of focus, additions to the presentation schedule and an overarching theme that will no doubt capture the imagination of attendees – of which there were some 10,000 at the last winter’s edition, with 6,700 of them buyers.

This season will see the return of the more boutique-focused catwalk shows, after a season off  this will once more give greater visibility to some of the brands exhibiting and likely to get more of the top international buyers excited and on board by the offering. A key example of this is Apartment, the contemporary luxury section of the event typically showcasing brands including Caramel, Hucklebones, Little Creative Factory,  Miss L.Ray,  Nikolia, The Small Gatsby and Velveteen to name a few. The Apartment section catwalk will have a specially curated Haute Couture feel.

Pitti Bimbo kidswear

Pitti Bimbo- Apartment

The more contemporary cool area of Kidsfizz will also see their catwalk show returning to showcase a selection of their exhibitors. New names and returns for this area will include: Cherry Papaya, Cri Cri Firenze, Collegien, DUO Boys and Mini Me Girls, Gosoaky, Miss Pois, Mum of Six, Oeuf, Oscar et Valentine Cachemire, Petit Oh!, Small & Tiny and Ubang.  Brands that the WGSN kids team are excited to check out include: Barn of Monkeys from Portugal, Indee from Belgium, Moque Inc from Korea and Wonderers UK.

Added highlights at the show will include a brand new section called NICE LICENSING,  a collaboration with the Bologna Licensing Trade Fair and the Bologna Children’s Book Fair, this new space will present 20 interesting licenses to the world of kids.

Finally, this winter sees an overarching theme entitled Pitti Live movie, so visitors can expect to see billboards and film posters chosen from the work of the illustrators in the Bologna Children’s Book Fair exhibition, graphically reworked under the creative direction of the lifestyler Sergio Colantuoni.









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