Apr 05, 2019 | By Sidney Morgan-Petro
Dec 20, 2017
If you attended Cannes Lions or Eurobest Festival this year, you would have seen a very cool looking print magazine available on site. Pitch magazine is the brainchild of publisher Sherry Collins and its mission is to train and support the next generation of creative talent. Its appeal lies in the fact that it reads like a Who’s Who of the creative world, featuring everyone from Chief Creative Officers to directors, animators, editors and VFX artists. With a beautiful layout and real work showcased (beautiful photography and styling), it’s so much more appealing than say a rather dull Linkedin Page.
“I think the creative industry likes Pitch because we focus on talent. We centre on the person and who they are, rather than the company they work for. Each article offers a personal touch. And when agencies are looking for creative talent they get to see new names that they haven’t heard of before and they can create cool new projects with them,” says Sherry Collins.
The magazine comes out six times a year and it also has themed issues like the Mavericks issue or the Creative Women issue. Highlighting out-of-the-box thinkers and putting the spotlight on fabulous, new creative females.
And the focus isn’t just on current success stories, it works to educate and support young children. While most creative initiatives are aimed at college level or above, Collins want to help really young kids, from a range of diverse backgrounds, become aware of their talents and the different pathways to jobs, and roles within the larger industry. To do this, she just launched Pitch Futures, a community interest initiative working with schools. Earlier this month she hosted an exhibition of work and also invited speakers from the advertising industry to share their workplace stories with the children in an interactive way.
“Our aim is to bridge the gap between the creative talent of today and the creative talent of tomorrow. Through the exhibition we showed the kids that creativity is more than just being able to draw. We had VR headsets, speakers from Saatchi & Saatchi, producers and sound engineers. The kids were on the edge of their seats, and to be honest the teachers even told us how much they learned. We need more events like this because these kids are going to be the ones sitting on the director’s chair in the future,” adds Collins.
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