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Pimp My Sofa

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Dwell, the contemporary furniture retailer, recently celebrated the launch of its Spring 2010 collection with a high profile event at the prestigious Hospital Club in London’s Covent Garden. Also on display were a selection of pieces from the “Pimp My Sofa” project, a venture where emerging design talent were encouraged to customize some of the brand’s iconic furniture by creating new and unique pieces (above, left: original piece, right: designed piece). You can vote for your favorite furniture makeover by clicking here.

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