Jan 15, 2020 | By Claire Lancaster
Experience Lifestyle & Interiors on WGSN.
Sex positive, female-empowering sex toy brand Dame has released its latest product – a sex pillow that looks, well, like a pillow. The brand is known for opening up conversations around sex with products that are unobtrusive and approachable, and the design for Pillo sees the brand continue in this spirit of openness.
Pillo is a body positioning pillow designed to help support various positions during sex. It is Dame’s first non-vibrating product, created after a survey with the Dame Labs community found that 81% wished they could find a better angle with their partner and/or regularly used a spare pillow or cushion to achieve one. Pillo takes a helpfully practical and realistic approach to helping improve sex, with carry handles and a washable cover.
The major difference between Pillo and the usual sex pillow is that it is aesthetically pleasing enough to be left out on display, rather than shoved to the back of a cupboard or under a bed. The integration of wellness into home decor is becoming increasingly important, as consumers look to embrace fitness and wellbeing in the home, so it’s refreshing to see sexual wellness undergo the same treatment. As Pillo can be left on a bed or a sofa, it takes the matter of sex from something to be side-lined or even hidden, to something that is openly part of everyday life. The soft design is also suitable for napping, reading or eating a snack off, making it a useful, comforting part of a range of self-care routines.
Discussion around sexual wellness for both men and women is opening up as sex is recognised as an important part of physical and emotional wellbeing. Design-led products like Pillo lead the way in making sexual wellness a natural and approachable part of interiors and of life.
WGSN Lifestyle & Interiors subscribers can read our Designing for Female Empowerment report for more information on this trend, and for best-practice principles on designing for women.
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