Jan 21, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
May 26, 2015
Despite its traditional background, French 80 year-old and family-owned textile company Pierre Frey keeps on innovating, always keen to marry history with modern design. For its latest collection, the brand has teamed up with American graffiti artist Toxic, one of the pioneers of the discipline who founded the Hollywood Africans along with Rammellzee and Jean-Michel Basquiat, in the early 1980s.
The artist’s work has been translated into luxurious fabrics and wall coverings, bringing street art into the home to act as a decorative element.
WGSN Lifestyle & Interiors subscribers can read the autumn/winter 2015-16 macro trend Social Superheroes to find out more about the emergence of expressive art into interiors.
– Laurence Pasquier
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.