Photoreal Printed Denim is Everywhere!

We were recently drawn to these Hudson photoreal printed jeans on Style.com, with their digitally printed city-scapes, tropical scenes, and ombre florals for S/S 13.

We’ve been following this trend over the past few months at both apparel and fabric trade shows, as well as on the S/S 13 runway. There are tons of great boards on the Stylesight website for our subscribers. Check out our Las Vegas Trade Show Wrap and our recent report from Intertextile.

In addition to Hudson, the trend has been adopted by many other denim brands and designers including Paige, SOLD Design Lab, Frankie B.Just Cavalli, and Nicole Miller.

Photorealistic allovers create a bold statement surface, which takes the printed jean to the next level and utilizes fresh print technology. “Prints are everywhere, so we wanted to find a new technique that would allow us to be more aspirational and forward,” Hudson creative director Ben Taverniti told Style.com.

The technique certainly allows for some pretty creative thinking, as well as endless possibilities. We particularly like the sunset and shade prints above by David Bitton and SOLD, as well as the watercolor, ethereal scull print from Stolen Girlfriends Club. Brands get creative with mixing floral, animal, and tropical prints all in one jean and even creating destroyed and laundered looks.

Apparently the Hudson team is looking at new updates for F/W 13, which means this trend is set to continue for a few seasons. The Spring collection ($218) will be available February 28 at www.hudsonjeans.com.

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