May 11, 2018 | By WGSN Insider
Get more with a WGSN membership. Click for a demo.
Pevonia, the world’s leading professional spa brand, is set to launch a new at-home collection come May said to help reverse the effects of ageing using all natural ingredients.
Launched in line with a new spa treatment, the three piece collection harnesses the power of plant stem cells to reawaken dormant stem cells in ageing skin, resulting in a plumper, lighter, brighter and visibly less wrinkled complexion.
Stem cells from the argan tree and the European comfrey root have been added to a Multi-Active Foaming Cleanser, an Intensive Serum and an Intensive Cream in a concentration five to ten times higher than anything else on the market.
Another unique feature of this line is that the active ingredients target both the epidermis and the dermis of the skin, with cells from the argan tree helping to regenerate cells in the deeper level, improving elasticity as well as the cellular matrix structure to reduce wrinkles.
Comfrey root focuses on the epidermis – the top layer of the skin –and is thought to speed up skin renewal as well as acting as a new growth, bonding agent which helps skin become thicker, stronger and more flexible.
A study of women with an average age of 49 found a 26% reduction in the depth of wrinkles after using a cream containing 0.4% argan stem cells for a 56 day period. A similar finding was uncovered when women between the ages of 40 and 60 applied a cream containing comfrey root stem cells twice a day for 56 days. A 12% improvement in skin smoothness was reported along with an 8% reduction in skin renewal time.
For spa customers, the new Stem Cells Phyto-Elite Freeze Dried Facial Treatment is said to have an even more powerful effect on the signs of ageing. Combining argan and comfrey root stem cells with collagen, retinol and elastin, it is said to visibly improve the appearance of fine lines and wrinkles as well as reducing pigmentation and brightening the skin from first application.
Pevonia’s Stem Cells Phyto-Elite at-home collection will be available from May in selective spas and online at www.pevonia.co.uk. Prices range from £37 for the Multi-Active Foaming Cleanser to £150 for the Intensive Serum and Intensive Cream. The Stem Cells Phyto-Elite Freeze-Dried Facial Treatment lasts for one hour and ranges in price from £130-£170.
-Emma Grace Bailey
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.