Jul 18, 2018 | By Laura Welch
Request a demo to experience WGSN.
Milk Studios burst with a dazzling array of vibrant colors, painterly prints, glittery surfaces, and textured fabrics in a collection Peter Som described as “madcap happy.” Inspired by Jacques Henri Lartigue’s iconic photographs of Jazz Age resorts, Som presented a collection of vacation-ready bugle-beaded briefs, embellished striped sweaters, and sparkly leopard brocade shorts that recalled the carefree boardwalk culture of the 1950s. Big bows for blouses as well as pencil skirts, prim lace jackets, and gathered and knotted shifts provided workplace and cocktail hour options sure to please the feminine soul. The designer accessorized these confectionery delights with chunky necklaces and belts, effectively adding a slightly harder edge. After a slew of financial problems in the past year, spring found Som return to form, with an irresistible blend of quirky but classic sportswear.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.