22 hours ago | By WGSN Insider
With a tagline that reads, “sleeping with people around the word for over 22 years” and an image that is deliberately kitschy yet oh-so-sincere, Australian nightwear label Peter Alexander has a unique charm that is hard to resist. Candy-colored thermals, fuzzy slippers, matching pajamas and puppies aplenty dot the pages of the nutty, nostalgic F/W 2011 lookbook. Outfitted in grey bouffants, wallpaper florals and printed crochet squares, models channel the effortless, enviable style of granny; while hunky dad and adorable son are more along the lines of Clark Kent and Ralphie, respectively. Underneath the screwball slumber party, however, lies versatile, fresh takes on traditional sleepwear pieces that appeal to both the cheesy and the chic alike.
Step into the Melbourne-based designer’s kooky universe and purchase items at peteralexander.com.au.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.